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Digital Marketing Manager

Company: Locale Lifestyle Magazine
Location: Costa Mesa
Posted on: March 26, 2020

Job Description:

We are looking for a Digital Marketing Manager to lead our digital marketing efforts for our advertising clients and our organization. In this position, you will be responsible for all aspects of our digital marketing operations. Ideal candidates for this role should be multimedia savvy, well-organized, detail-oriented, and must be excellent communicators. Duties will include: --- Planning, implementing, monitoring, and reporting on digital marketing campaigns --- Manage all display advertising campaigns & schedules on our website by collecting and uploading assets into Wordpress --- Organize & analyze performance data of display advertising and website articles for collection and benchmarking. --- Prepare accurate reports on our marketing campaign's overall performance for advertising clients --- Creating and managing, website contests and polls, as well as scheduling promotions for contests with social media coordinator. --- Coordinate and manage schedules for daily emails, upload and send out content through Mailchimp. Maintain templates, maintain and update email database, create and manage email lists. --- Identifying and engaging with advertising partners, daily emailing with advertising clients to meet due dates, sending specs, receiving and distributing content. Must learn to use our client management platform Maghub. --- Analyze digital inventory to determine what is performing best and working with the sales team to sell into these positions. --- Optimizing SEO for web articles & identifying top articles and promoting articles on Facebook --- Develop and monitor campaign budgets for Facebook boosting --- Editing artwork sizing if needed & dropping ads into templates - novice knowledge of photoshop required --- Managing online event calendar on the website Digital Marketing Manager Requirements: Degree in Marketing, Advertising or equivalent. In-depth knowledge of various social media platforms (Facebook is very important), best practices, and website analytics. Knowledge of CMS (Wordpress Preferably), Google Analytics, Mailchimp (or equivalent email marketing software), -- Highly organized, self-starter, and the ability to work alone. Strong computer literacy, multimedia savvy Project management experience Strong attention to detail. Elementary Understanding of HTML & Photoshop is required. Familiarity with UTM Parameters, Tracking Pixels, Tag Yield Optimization, Highly creative with excellent analytical abilities. Outstanding communication and interpersonal skills. Up-to-date on the latest trends and technologies in digital marketing.

Keywords: Locale Lifestyle Magazine, Costa Mesa , Digital Marketing Manager, Advertising , Costa Mesa, California

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