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Digital Marketing and Analytics Specialist (Southern-California Based)

Company: Experian
Location: Costa Mesa
Posted on: November 12, 2021

Job Description:

Company DescriptionExperian is the worlds leading global information services company. During lifes big moments from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to identify targeted customer bases.As the worlds leading repository of consumer credit data, Experian is transforming data into solutions that facilitate transactions, ensure financial safety and improve the financial lives of millions of consumers around the world. We have been named by Forbes magazine as one of the Worlds Most Innovative Companies" and ranked on Fortunes Best Companies to work for.Experians Integrated Marketing team is seeking a marketing coordinator with a passion for digital marketing and data analysis to help us develop and grow our B2B business and deliver a best-in-class online experience.In this role, youll be in the thick of all our digital marketing efforts, with hands-on involvement across the spectrum of B2B marketing activities. Gain knowledge and expertise in various sales and marketing automation platforms such as Salesforce, Oracle Eloqua, and Adobe Experience Manager.Were a fast-paced and results-oriented marketing team, so were looking for someone who has an inquiring mind, is eager to learn and ready to jump right in, think on their feet and be resourceful. The ideal candidate will be the right balance of creative and analytical, responding quickly to marketing requests while also paying meticulous attention to campaign results and reporting.Job DescriptionCore Responsibilities: Organize and administer day-to-day digital activities for organic/SEO, paid advertising/SEM and social sites/accounts Build and maintain web pages/assets, continually optimizing content and design Provide project management support to senior digital marketing teammates and assist with project completion as needed Assist in the evaluation and onboarding of new marketing technology vendors Export performance metrics from multiple data sources and use that data to update the Monthly Marketing Report Monitor lead flow and lead scoring effectiveness and provide recommendations for improvement Monitor the marketing funnel conversion rates on a monthly basis, highlight any significant increases or decreases and make recommendations for improvement when necessaryLeverage data from multiple sources (Salesforce, Eloqua, Zoominfo, Optix 360) to create marketing lists that meet defined criteria for both outbound and inbound campaignsActive liaison between Business Development, Demand Gen, Website, Content, and Vertical teamsQualificationsRequired Competencies and Technical SkillsThe candidate must be willing & able to commute into our Costa Mesa, CA office 2-3x a week (as needed).Minimum 2-4 years experience in a digital marketing and/or data analytics roleExperience with content management systems (Adobe AEM preferred), CRMs (Salesforce preferred), and ABM platforms (Terminus or 6Sense preferred) a plusKnowledge of SharePoint, Wrike, Teams (or comparable) applications preferredMicrosoft Office Suite (with focus on Excel, Powerpoint) Passionate about digital marketing, reporting and driving actionable insights to increase performance Persistent in overcoming obstacles to accomplish project/business goals Demonstrates innovation in problem solving and task management Exceptional writing and presentation skills Resourceful creative thinker with strong relationship skillsExperience building, owning, or managing web properties a plusAbility to meet deadlines, multitask and manage expectations in a fast-paced environmentA sharp eye for detail and quality of output, and excellent organizational skillsAbility to adapt deliverables and plans as priorities shiftSelf-starter with the ability to learn quicklyExperience working with digital marketing tools (Screaming Frog, Ahrefs, SEMrush, Spyfu, Adobe Search Console) a plus Experience a corporate marketing environment with a B2B focus is preferred, but not required BA/BS degree in marketing, communications, data analytics or related fieldAdditional InformationPerksThree weeks of vacation to start, five sick days and two volunteer days (plus eleven paid holidays)Competitive pay and comprehensive benefits package Flexible work scheduleThis role is considered a hybrid position - you will be partially remote and partially in our Costa Mesa, CA office.Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this is The Power of YOU and it ensures that we live what we believe.

Keywords: Experian, Costa Mesa , Digital Marketing and Analytics Specialist (Southern-California Based), Advertising , Costa Mesa, California

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