Marketing Specialist
Company: Financial Partners Credit Union
Location: Costa Mesa
Posted on: July 31, 2022
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Job Description:
Job Description The Marketing Specialist will work to develop
marketing strategies to promote Credit Union membership, develop,
manage, and roll out projects and promotions, based on the annual
marketing plan, including but not limited to formulation and
implementation of direct marketing programs, new product launches,
and promotional campaigns in print, voice and electronic/web media,
to sell CU products and services. ESSENTIAL RESPONSIBILITIES:
Develops and coordinates promotional campaigns as assigned,
including strategy, copy and creative; manages projects and
promotions to ensure quality, timeliness and effectiveness Keeps
staff apprised of marketing efforts and new products/services, by
meeting with them regularly to explain items in detail; act as
liaison between marketing and other departments Write communication
to staff and ensure staff are informed of launch of new promotion
or marketing effort (Marketing Alerts) Supports Manager and
Director with direct marketing campaigns in accordance with
marketing plan/budget/goals Writes, proofreads and edits print and
electronic marketing materials and related member and employee
communications Manages, fulfills, and traffics marketing requests
from all Partners; Fulfill branch, BDE, ESO and department requests
Participates in planning, promoting and hosting of special events
as needed Conduct and analyze marketing databased research,
including regular monthly projects; track member response rates and
return on marketing investments (ROI), using RADDON or other,
similar CRM/MCIF software Is responsible for coordinating,
executing and managing media and email based marketing campaigns;
research & recommend media buys as needed Consistently audits FPCU
website and intranet, making sure everything is up to date, current
and correct, as well as being in compliance Identify target
audiences for direct mail pieces and pulls data lists for mailings
Backup for the management & maintenance of FPCU---s social media
channels, keeping it current with all FPCU events & promotions
Works with/manages multiple outside vendors at once and holds them
to project timelines Supports, promotes, and participates in branch
and company events; provides planning and coordination support for
events; attends civic and community functions Performs various
other marketing and support functions, as assigned by Manager
Ensure all marketing materials are approved by compliance. Write
procedures on marketing programs Participate in the development of
marketing strategies, research, and planning. Recommend solutions
to communication challenges Leverage marketing research to increase
promotion effectiveness Track marketing costs and submit invoices
for payment Negotiate, direct, and control use of vendors to cost
effectively create advertising campaigns and related support
materials (printing, research, advertising, mailing, etc.).
EDUCATION/EXPERIENCE: BA/BS degree in a Business, Marketing, or
Market Research field of studies with 3-5 years professional,
hands-on experience encompassing direct marketing, market research
or corporate communications. Significant relevant work experience
may be considered/may be substituted for college degree. Proficient
in MS Office Suite, InDesign, Adobe Photoshop, Illustrator, Adobe
Acrobat and/or equivalent designing tools and software Market
research (CRM/MCIF database) experience desired Experience with
HTML, CSS, WordPress & Javascript/jQuery (various website content
management systems) Strong project management and organization
skills required. Must be extremely organized, have a keen attention
to detail, and ability to multitask Proficient copywriting,
business writing, grammar, and proofreading skills required.
Ability to write clear, compelling, informative, marketing-oriented
and/or explanatory copy for a variety of mediums. Working knowledge
of layout principles, aesthetic design concepts, branding,
typography and color theory Ability to communicate effectively with
service providers, departments, individuals and teams. Good public
speaking skills desired. Public speaking skills essential for
presentations to small groups and large audiences. Strong
initiative and ability to learn quickly. Strong aptitude for
technology. Prior experience in financial services industry a plus.
Company Description Financial Partners Credit Union is a
not-for-profit organization and our purpose is to help our members
achieve their financial goals. Established in 1937 and with over
$1.0 billion in assets, Financial Partners continues to deliver
legendary service to over 75,000 members. We believe in Building
Lifetime Financial Partnerships with our members and we are
consistently finding innovative ways to make each experience easy
and enjoyable.
Keywords: Financial Partners Credit Union, Costa Mesa , Marketing Specialist, Advertising , Costa Mesa, California
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