Marketing Specialist

Company: Financial Partners Credit Union
Location: Costa Mesa
Posted on: July 31, 2022

Job Description:

Job Description The Marketing Specialist will work to develop marketing strategies to promote Credit Union membership, develop, manage, and roll out projects and promotions, based on the annual marketing plan, including but not limited to formulation and implementation of direct marketing programs, new product launches, and promotional campaigns in print, voice and electronic/web media, to sell CU products and services. ESSENTIAL RESPONSIBILITIES: Develops and coordinates promotional campaigns as assigned, including strategy, copy and creative; manages projects and promotions to ensure quality, timeliness and effectiveness Keeps staff apprised of marketing efforts and new products/services, by meeting with them regularly to explain items in detail; act as liaison between marketing and other departments Write communication to staff and ensure staff are informed of launch of new promotion or marketing effort (Marketing Alerts) Supports Manager and Director with direct marketing campaigns in accordance with marketing plan/budget/goals Writes, proofreads and edits print and electronic marketing materials and related member and employee communications Manages, fulfills, and traffics marketing requests from all Partners; Fulfill branch, BDE, ESO and department requests Participates in planning, promoting and hosting of special events as needed Conduct and analyze marketing databased research, including regular monthly projects; track member response rates and return on marketing investments (ROI), using RADDON or other, similar CRM/MCIF software Is responsible for coordinating, executing and managing media and email based marketing campaigns; research & recommend media buys as needed Consistently audits FPCU website and intranet, making sure everything is up to date, current and correct, as well as being in compliance Identify target audiences for direct mail pieces and pulls data lists for mailings Backup for the management & maintenance of FPCU---s social media channels, keeping it current with all FPCU events & promotions Works with/manages multiple outside vendors at once and holds them to project timelines Supports, promotes, and participates in branch and company events; provides planning and coordination support for events; attends civic and community functions Performs various other marketing and support functions, as assigned by Manager Ensure all marketing materials are approved by compliance. Write procedures on marketing programs Participate in the development of marketing strategies, research, and planning. Recommend solutions to communication challenges Leverage marketing research to increase promotion effectiveness Track marketing costs and submit invoices for payment Negotiate, direct, and control use of vendors to cost effectively create advertising campaigns and related support materials (printing, research, advertising, mailing, etc.). EDUCATION/EXPERIENCE: BA/BS degree in a Business, Marketing, or Market Research field of studies with 3-5 years professional, hands-on experience encompassing direct marketing, market research or corporate communications. Significant relevant work experience may be considered/may be substituted for college degree. Proficient in MS Office Suite, InDesign, Adobe Photoshop, Illustrator, Adobe Acrobat and/or equivalent designing tools and software Market research (CRM/MCIF database) experience desired Experience with HTML, CSS, WordPress & Javascript/jQuery (various website content management systems) Strong project management and organization skills required. Must be extremely organized, have a keen attention to detail, and ability to multitask Proficient copywriting, business writing, grammar, and proofreading skills required. Ability to write clear, compelling, informative, marketing-oriented and/or explanatory copy for a variety of mediums. Working knowledge of layout principles, aesthetic design concepts, branding, typography and color theory Ability to communicate effectively with service providers, departments, individuals and teams. Good public speaking skills desired. Public speaking skills essential for presentations to small groups and large audiences. Strong initiative and ability to learn quickly. Strong aptitude for technology. Prior experience in financial services industry a plus. Company Description Financial Partners Credit Union is a not-for-profit organization and our purpose is to help our members achieve their financial goals. Established in 1937 and with over $1.0 billion in assets, Financial Partners continues to deliver legendary service to over 75,000 members. We believe in Building Lifetime Financial Partnerships with our members and we are consistently finding innovative ways to make each experience easy and enjoyable.

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