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Product Marketing Specialist

Company: BenQ North America
Location: Costa Mesa
Posted on: August 2, 2022

Job Description:

Join the BenQ Team! It's an exciting time to work at BenQ! BenQ North America is a growing company focused in both the consumer electronics and professional AV markets. We are looking for talent who have the passion and drive to succeed in the highly competitive display industry, while delivering on the promise of Bringing Enjoyment n' Quality to the lives of our loyal customers.In support of the successful growth of the Projector line of business, we are looking for a Product Marketing Specialist who will be responsible for strategically crafting communication plans, engaging with the target audience via inbound/influencer marketing initiatives, facilitating relationships with influencers/media, and recruiting Key Opinion Leaders (KOL). There is a strong focus on target audience engagement, strengthening and building target audience relationships. The Product Marketing Specialist will report to the Consumer Projector Line of Business Director. Duties and Responsibilities:

  • Define and execute the communication strategy in both inbound and influencer marketing
  • Manage content localization with in-house or contracted designers
  • Communicate the content and influencer strategy with the PR agency
  • Manage and build relationships with qualified influencers
  • Effectively communicate and demonstrate BenQ Consumer Projector products and key benefits through digital and traditional content outlets
  • Develop marketing materials with Product Managers for each new product launch
  • Support all channel partners including team in terms of marketing materials for new product launches
  • Daily coordination of product samples to support influencer and media partners
  • Measure and track the ROI in any marketing materials created in inbound and influencer marketing projects
  • Support influencer and media events Required Experience, Knowledge, Skills, and Abilities:
    • 3-5 years of experience planning and executing multiple, complex marketing projects
    • product marketing discipline including lead generation, management, and marketing automation
    • Competent in SEO/SEM with strong analytical skills
    • Demonstrated ability as a product or technology advocate
    • Superior communication skills, with the ability to present ideas to various levels of an organization to explain and gain support for initiatives
    • Understanding the consumer journey and sensitivity to market trends and user behavior changes
    • Google Analytics experience could be a plus
    • Excellent business software skills (MS Excel, PowerPoint) as well as the ability to understand and extract business KPIs for various presentation and reporting
    • Energetic, creative, and self-motivated
    • Able to persuade and influence without direct authority
    • Strong team player who collaborates well with others to solve problems; flexible and adaptable
    • Must be flexible, innovative, highly motivated with a hunter mentality, results-driven, detail-oriented, and can work with minimal supervision to achieve stated goals
    • Relationship builders with excellent interpersonal communication, effective oral, written, and presentation skills are a must
    • Excellent time management and organizational skills; able to manage and meet deadlines
    • Console gaming experience could be a plus Education:Bachelor's degree (B.A. or B.S.) in technical or marketing field or equivalent practical experiencePosition Type:
      • Full-Time
      • Office-BasedCompensation:Based on experience; we offer a competitive base salary plus bonusAbout BenQ America Corp. The BenQ digital lifestyle brand stands for "Bringing Enjoyment 'N' Quality to Life," fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the #1-selling projector brand powered by TI DLP - technology in The Americas. BenQ is a leading provider of competitive eSports Monitors and gear, LCD gaming, entertainment, photography, and business monitors and award-winning home theater projectors. We also offer an extensive line of visual display and presentation solutions including laser and 4K projectors, interactive flat panels and other large-format displays for education, corporate and enterprise environments. More information is available at

Keywords: BenQ North America, Costa Mesa , Product Marketing Specialist, Advertising , Costa Mesa, California

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