Head Of Marketing
Company: LSPACE by Monica Wise
Location: Costa Mesa
Posted on: August 6, 2022
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Job Description:
Head of Marketing reports to VP of Creative/Design and ensures
cohesive brand marketing message and alignment across all channels
of customer contact. Responsible for developing and executing
clearly-defined marketing and advertising goals, objectives, and
strategies. This includes the development of an action plan to
support aggressive sales growth, increase brand awareness, and grow
our customer base.
LSPACE BRAND DEVELOPMENT -Brand Goals & Objectives: Collaborate
with VP of Creative/Design and Art Director regarding Visual
Merchandising, Brand Visual Strategies and Wholesale Digital
Catalog and DTC catalog design and production. Establish a
comprehensive Marketing & Advertising Strategy for LSpace for
Traditional Advertising, DTC - Ecommerce and DTC Catalog,
Wholesale/In Store, Social Marketing, Publicity and Editorial.
Establish strategies to acquire, engage, and retain customers.
Segmentation/Targeting/Positioning: Develop annual advertising and
marketing strategies that differentiate the LSpace brand in the
marketplace including defining/redefining the consumer
segmentation, brand targeting, positioning and the development of
effective messaging strategies.
Brand Identity & Message: Work within the seasonal visual
guidelines as set by VP of Creative/Design to ensure creative
consistency in messaging across all consumer touch points. Assure
that LSpace maintains a unified message and look and feel that
spans all marketing and advertising and customer touch points.
STRATEGIC DATA MANAGEMENT -Database Management & Reporting: Use
analytics as a primary strategic driver of marketing success. Grow
the brand using a data driven approach to planning, budgeting, and
forecasting.
---Strategic Data Application: Apply digital analytics to help
refine marketing strategies and measure marketing results to actual
results. Data will be used to drive decision making to accelerate
brand and business growth opportunities, internally and
externally.
ADVERTISING EXECUTION -Wholesale Marketing: Coordinate closely with
Director of Sales/Retail Marketing to develop and implement
marketing support strategies to support our retail customers.
Direct Marketing - Ecommerce: Support Director of Ecommerce in the
development and execution of strategies that drive Ecommerce sales
growth and heightened brand awareness. The objective is to drive
new and returning traffic, increase conversion, build average
transaction size, build consumer relevance, build SEO and result in
profitable sales growth.
Social Media & Marketing: Collaborate with Social Media Manager to
continue implementing marketing strategies that will engage our
target consumer, grow followers on vital platforms, build brand
relevance, and drive new and returning traffic to Ecommerce. Be
aware of social marketing platform algorithm changes and adapt
strategy accordingly.
Outside Collaborations & Co-Branding: Collaborate with Influencer
Marketing Manager to continue developing outside partnerships and
programs to reach sizeable external audiences, acquire new
customers, and drive website traffic.
Publicity: Develop, implement, and oversee the execution of
strategic publicity campaigns and provide day to day management of
the brand publicity manager and external PR agency teams. Assure
that they are achieving the planned results.
Events: Develop opportunities to showcase and enhance the brand
message through LSpace events, concerts, vacation destinations,
colleges, and other gathering places of our target market. -
BUSINESS AND FINANCIAL -Revenue Perspective: Maintain Sales and
Revenue Focus: Own and deliver sales and financial results for all
brand marketing activities. Assure that the marketing team is aware
of weekly changes to actual sales performance to sales targets and
goals. Adjust medial spend, strategies and tactics as necessary to
improve sales performance.
Reporting: Routinely report to leadership concerning the
effectiveness of all LSpace Brand's Marketing & Advertising
activities.
Qualifications
Keywords: LSPACE by Monica Wise, Costa Mesa , Head Of Marketing, Advertising , Costa Mesa, California
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