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Creative Strategist - Growth Marketing

Company: El Dorado Digital
Location: Costa Mesa
Posted on: September 20, 2022

Job Description:

The Company:El Dorado Digital is a team with diverse expertise but a singular mission: to deliver digital marketing campaigns that propel our clients' businesses forward. We are strategists, designers, writers, and media buyers adept at combining thoughtful planning, operational understanding, and on-point messaging to drive results.But we're not just a performance marketing agency - we're a full-service, technology-enabled growth partner. Why? Because we have made significant investments across our parent company, 2 AM Holdings, into business intelligence and creative development and production. Our clients benefit from a vertically integrated marketing ecosystem that delivers a single, profit-focused strategy.El Dorado Digital might be the place for you if you're a naturally curious, entrepreneurial spirit with a relentless desire to test, learn, optimize, and think you'd benefit from the best-in-class infrastructure.
The Role:We're currently looking for a Creative Strategist who is excited to oversee all projects within the agency from strategy and brief development through final production deliverables. As a Creative Strategist, you will work closely with Creative, Content Marketing, and the Growth Marketing team to drive forward your client's business goals through creative testing. Your main priorities will include building creative testing plans and methodology, facilitating post-production and original production creative workstreams, analyzing creative performance across paid social and search channels, presenting new creative concepts and interactions informed by performance to your clients, and being a creative thought leader both internally and for our clients.
Responsibilities:

  • Build a high throughput creative engine, design experiments, and scale winners for growth acquisition channels (social, YouTube, etc.)
  • Be the bridge between growth and creativity. Review performance data, design experiments, and direct creative execution to meet the needs of the business.
  • Lead creative pipeline for display and video formats for Facebook, Instagram, TikTok, OTT, and YouTube
  • Drive projects end-to-end: focused on data, insights, strategy, concept, executions, pitch, and production.
  • Collaborate with Creative, Product Marketing, Communications, and Content Marketing to develop the creative strategy for company advertising initiatives, increasing consumer awareness and acquisition.
  • Work with Designers to conceptualize and develop A/B-testing with assets and materials as it relates to company campaigns.
  • Partner with Executives to understand strategy, business goals, timelines, and planning while being a strategic voice for the Marketing and Growth team.
  • Shed light on brand and consumer insights to guide the creative direction and assist El Dorado Digital to connect with its consumers in meaningful ways.
  • Identify new business opportunities surrounding creative marketing initiatives and own the implementation process from pitch to execution while partnering with various teams to assist in overall delivery.
    Requirements:
    • 3+ years of experience in a creative strategy role focused on growth/performance/direct response.
    • 3+ years of hands-on experience building creative pipelines for social and digital channels (static and video).
    • Strong understanding of scale and have built creative experimentation engines that can ship up to hundreds of creatives every month.
    • You are a growth hacker, you know how different platforms work and can build, implement and optimize creative to get distribution.
    • You are good at managing projects, and ensuring that teams deliver on spec and timeline.
    • Ability to easily classify and understand customer personas in order to create effective marketing strategies that resonate with that precise customer type.
    • Strong knowledge of traditional and digital marketing strategies and metrics (CPC, CTR, Conversion Rate, etc).
    • Experience translating data into meaningful insights that inform creative decisions.
    • Ability to anticipate emerging marketing, creative, and advertising trends to take initiative in tailoring El Dorado's Digital's efforts to stay ahead of the curve.
      Perks & Benefits:
      • Competitive compensation package
      • Discretionary time off and flexible remote options
      • Paid parental leave
      • Health, Dental, and Vision insurance
      • Continued learning and development opportunities

Keywords: El Dorado Digital, Costa Mesa , Creative Strategist - Growth Marketing, Advertising , Costa Mesa, California

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