Creative Strategist - Growth Marketing
Company: El Dorado Digital
Location: Costa Mesa
Posted on: September 20, 2022
The Company:El Dorado Digital is a team with diverse expertise
but a singular mission: to deliver digital marketing campaigns that
propel our clients' businesses forward. We are strategists,
designers, writers, and media buyers adept at combining thoughtful
planning, operational understanding, and on-point messaging to
drive results.But we're not just a performance marketing agency -
we're a full-service, technology-enabled growth partner. Why?
Because we have made significant investments across our parent
company, 2 AM Holdings, into business intelligence and creative
development and production. Our clients benefit from a vertically
integrated marketing ecosystem that delivers a single,
profit-focused strategy.El Dorado Digital might be the place for
you if you're a naturally curious, entrepreneurial spirit with a
relentless desire to test, learn, optimize, and think you'd benefit
from the best-in-class infrastructure.
The Role:We're currently looking for a Creative Strategist who is
excited to oversee all projects within the agency from strategy and
brief development through final production deliverables. As a
Creative Strategist, you will work closely with Creative, Content
Marketing, and the Growth Marketing team to drive forward your
client's business goals through creative testing. Your main
priorities will include building creative testing plans and
methodology, facilitating post-production and original production
creative workstreams, analyzing creative performance across paid
social and search channels, presenting new creative concepts and
interactions informed by performance to your clients, and being a
creative thought leader both internally and for our clients.
- Build a high throughput creative engine, design experiments,
and scale winners for growth acquisition channels (social, YouTube,
- Be the bridge between growth and creativity. Review performance
data, design experiments, and direct creative execution to meet the
needs of the business.
- Lead creative pipeline for display and video formats for
Facebook, Instagram, TikTok, OTT, and YouTube
- Drive projects end-to-end: focused on data, insights, strategy,
concept, executions, pitch, and production.
- Collaborate with Creative, Product Marketing, Communications,
and Content Marketing to develop the creative strategy for company
advertising initiatives, increasing consumer awareness and
- Work with Designers to conceptualize and develop A/B-testing
with assets and materials as it relates to company campaigns.
- Partner with Executives to understand strategy, business goals,
timelines, and planning while being a strategic voice for the
Marketing and Growth team.
- Shed light on brand and consumer insights to guide the creative
direction and assist El Dorado Digital to connect with its
consumers in meaningful ways.
- Identify new business opportunities surrounding creative
marketing initiatives and own the implementation process from pitch
to execution while partnering with various teams to assist in
- 3+ years of experience in a creative strategy role focused on
- 3+ years of hands-on experience building creative pipelines for
social and digital channels (static and video).
- Strong understanding of scale and have built creative
experimentation engines that can ship up to hundreds of creatives
- You are a growth hacker, you know how different platforms work
and can build, implement and optimize creative to get
- You are good at managing projects, and ensuring that teams
deliver on spec and timeline.
- Ability to easily classify and understand customer personas in
order to create effective marketing strategies that resonate with
that precise customer type.
- Strong knowledge of traditional and digital marketing
strategies and metrics (CPC, CTR, Conversion Rate, etc).
- Experience translating data into meaningful insights that
inform creative decisions.
- Ability to anticipate emerging marketing, creative, and
advertising trends to take initiative in tailoring El Dorado's
Digital's efforts to stay ahead of the curve.
Perks & Benefits:
- Competitive compensation package
- Discretionary time off and flexible remote options
- Paid parental leave
- Health, Dental, and Vision insurance
- Continued learning and development opportunities
Keywords: El Dorado Digital, Costa Mesa , Creative Strategist - Growth Marketing, Advertising , Costa Mesa, California
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