Marketing and PR Specialist

Company: Porsche Cars North America
Location: Costa Mesa
Posted on: May 26, 2023

Job Description:

TasksTasksTasks

Objective
To support our continued growth and development, the Marketing & PR Specialist will plan and execute PR, Social Media and Retail Marketing programs for the Porsche Design brand and its premium lifestyle products in North America.
This position requires the ability to interact with members of the press, executives, vendors, and the Marketing & PR teams at Porsche Cars North America and the German-based HQ, and to maintain a high level of professionalism in a fast paced environment. This position reports to the Head of Marketing & PR, with a focus on product and corporate communications in lifestyle, automotive and business media, executive positioning, non-paid product placement in film/TV, influencer relations and social media. The Marketing & PR Specialist will also assist the Head of Marketing & PR with the implementation of the global marketing strategy in North America and support the execution of marketing campaigns, including brand initiatives, retail marketing and event marketing.

Position
Adapt Porsche Design's global PR strategy to the North American market and execute all national PR activities and events. Establish and maintain relationships with key media, stylists, and influencers to increase brand exposure. Ensure the effective delivery of brand messages to ensure both quantity and quality of brand coverage.
Knowledge of and an interest in emerging editorial online trends, including social media, blogging/influencer communities, and the generation of branded content for online audiences.
Support with the execution of marketing plans around key product launches and seasonal initiatives that reflect Porsche Design's core brand attributes with the ultimate goal to increase brand awareness and drive sales.



QualificationsQualificationsQualifications

• 
  
• Bachelor's degree in Communications, Journalism, Marketing or Business; Master's degree, a plus
  
• 5 years of PR, Marketing and Social Media experience in the luxury goods, automotive or entertainment industry
  
• Strong verbal & written communication skills
  
• Extensive network of relevant press and influencer contacts (lifestyle, automotive, business, timepieces)
  
• Strong knowledge of social media platforms and social media analytics
  
• Experience with PR & Social Media tools (e.g. MuckRack, PR Newswire) and strong computer/MS Office skills
  
• Excellent time management skills, proven ability to multi-task and to cope well under pressure
  
• A positive self-starter and strategic thinker with a proactive can do attitude who enjoys working at a fast pace
  
• Strong interpersonal skills - highly motivated and detail-oriented- and a team player who enjoys working in an international environment
  
• Proficiency in a foreign language, particularly German or Spanish, is a plus
  
  

Keywords: Porsche Cars North America, Costa Mesa , Marketing and PR Specialist, Advertising , Costa Mesa, California