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Product Marketing Manager

Company: Winplus North America Inc.
Location: Costa Mesa
Posted on: March 17, 2020

Job Description:

Winplus North America, Inc., subsidiary of ADC Solutions USA, LLC, is a company which pushes the limits to add more to your everyday life. The result is a thriving and ever-expanding portfolio of uniquely useful Automotive Accessories, Consumer Electronics, and Home & Lifestyle Products for people who care about quality and value. We couldn't do any of it without our team, which is driven to bring innovation, style, and value to everyday consumer products by pushing the limits of what can be done.
Product Marketing Managers are responsible for managing a specific product category (automotive accessories, LED lighting and other mass market consumer goods) and develop new products through comprehensive consumer and product knowledge and insight and build strong brand equity by executing effective consumer communication plan and coordination with retailers. Major Responsibilities Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.-- Develop and maintain a category strategy to support growth and profitability targets-- Support the category growth strategy through consumer, market & brand understanding-- Manage product lifecycle-- Perform competitor analysis and develop defensive/offensive plans-- Research and track market and competitive trends to remain abreast of category developments-- Set and manage P&L targets by categories and channels-- Develop and execute marketing plan, including developing strategies to communicate with consumers-- Execute marketing plan in conjunction with agencies and internal teams-- Manage web-site, bloggers and social medial content with internal marketing team-- Develop and direct marketing/sales collateral such as; sell sheet, brochure; etc.-- Perform Special assignments as requestedPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Competencies -- Strategic Thinking-- Teamwork Orientation-- Results driven-- Customer/Client Focus-- Organizational Skills-- Technical Capacity Required Education and Experience-- 7-15 years relevant work experience in marketing and branding (consumer goods; including automotive accessories, LED lighting a must) including but not limited to including product management, new product development, development & execution of a marketing plan, budget management and market research-- Bachelor's degree in Marketing (Master's degree or MBA degree a plus)-- Embrace team work as an intrinsic value in the workplace-- Thrive in an innovative work environment where status quo is not an option-- Excellent oral and written communication skills-- Proven experience working in reporting software to analyze metrics and support ROI-- Flexible and able to multi-task in a fast-paced environment-- Ability to coordinate with international office in Hong Kong and travel as neededSupervisory responsibility This position has no direct reports.
Work Environment This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, and reach with hands and arms, and/or use hands to finger, handle, or feel.
While performing the duties of this job, the employee is occasionally required to move and/or lift up to twenty-five (25) pounds.
Specific vision abilities required by this position include close vision and the ability to adjust focus.


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Keywords: Winplus North America Inc., Costa Mesa , Product Marketing Manager, Executive , Costa Mesa, California

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