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Director of Ecommerce

Company: Beach Riot
Location: Costa Mesa
Posted on: January 11, 2021

Job Description:

Beach Riot is looking to bring on an Ecommerce leader to: --- Manage Beach Riot's ecommerce channel through regular site maintenance, marketing, and merchandisingefforts, inventory management, and budget planning. --- Direct in-house team and outside agencies to achieve plan and brand goals. --- Facilitate regular website updates to support marketing campaigns including homepage collection pages, products, and video content --- Manage site merchandiser to execute navigation updates, collection launches, production descriptions, and promotions --- Work with brand experience team to suggest new ways to enhance and streamline customer experience and communication --- Create and continue to enhance mobile shopping capabilities --- Be well versed in Shopify Plus and knowledge of supporting applications and integrations with supporting platforms --- Propose and execute functional site enhancements. Identify, track, and resolve technical issues within the platform as well as propose and thoroughly test new functionality --- Implement merchandising and marketing efforts to enhance Beach Riot's online experience to maximize conversion rate and traffic to the site--- Increase customer acquisition and retention through marketing, loyalty and ambassador programs, and overall customer experience --- Mange a cohesive content strategy across all digital channels (including social outreach, email marketing, paid search, and affiliate marketing)--- Develop and execute strategies for SEO (organic and paid) --- Manage all influencer gifting efforts and budget. Track sales to identify which influencers resonate with Beach Riot's customer base --- Stay up to date and push innovation on every aspect of the business. --- Leverage analysis to track selling, identify key trends, and maximize opportunities in the assortment to achieve growth and profitability --- Provide weekly, monthly, and quarterly reporting for internal management team. --- Work closely with senior management to identify new business opportunities

Keywords: Beach Riot, Costa Mesa , Director of Ecommerce, Executive , Costa Mesa, California

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