CostaMesaRecruiter Since 2001
the smart solution for Costa Mesa jobs

Vans Senior Global Product Marketing Strategy Manager (Special Projects)

Company: VF Corporation
Location: Costa Mesa
Posted on: February 13, 2021

Job Description:

Vans Senior Global Product Marketing Strategy Manager (Special Projects) Job Ad Vans: Be a Part of the Original "It was never about waving the brand like a flag, it was always about the people" - Paul Van Doren Vans is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business. At Vans, our culture sets us apart and influences everything we do. We are driven by five values: 2. We are connected to our consumers and to each other. 3. We are inclusive. 4. We are expressive and fun. 5. And most of all, we are a family. Vans is a subsidiary of VF, one of the world's largest apparel and footwear companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. As we continue to expand, VF and Vans take great measures in developing and growing our people. Vans is founded on a culture of learning. We take pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual's pursuit of growth to achieve future goals driven by our brand purpose. Our purpose to enable creative expression and inspire youth culture is fostered through inclusivity. We welcome anyone and everyone into our global family and proudly celebrate an environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.-- By joining the Vans family, you will be immersed in an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do. Senior Manager- Global Product Marketing Strategy (Special Projects): Become the Newest Member of the Vans Family As Senior Manager, Global Product Strategy (Special Projects), your global marketing acumen, cultural connectivity and personal creativity will be put to use in enabling our audience to further connect with the uniqueness and authenticity of the Vans brand worldwide, ultimately driving our strategic global brand and business objectives. You will be leveraging targeted consumer insights to develop emotionally compelling messages, oversee the development of integrated global marketing strategies and empower our regional counterparts in the execution of breakthrough product marketing campaigns for Special Projects that inspire as they unfold across all touch points along the consumer journey to attract new consumers to the brand, convert new buyers to loyalists and reward our most faithful. You will partner with global Product, Brand and Sports Marketing, Brand Comms, Legal, Creative and regional Marketing teams as well as key external stakeholders to develop marketing strategies and tools that our regional counterparts can execute, ensuring Vans' global consistency while enabling local relevancy, to drive brand energy and buzz through global Special Projects in partnership with key wholesale partners. Your influence on how our brand, products and creative platforms come together digitally and in real life will unify the online to offline consumer journey. It is crucial that your energy and work thrives in a planning culture. If you choose to join the Vans Family, you must share our vision of progressing global youth culture by empowering creative expression worldwide. How You Will Make a Difference: 1. You will define the strategic global marketing approach that will supercharge the effectiveness of Vans' energy driving Special Projects for our most aspirational customers and consumers 2. Leverages deep consumer insights to identify and prioritize seasonal key stories and oversees development of integrated product marketing campaigns with accurate regional budgetary guidance to promote hero stories across all marketing mediums, online to offline 3. Defines marketing development integration within the global go-to-market process, consistently providing best-in-class deliverables (briefs, marketing plans, strategies, etc.) against all key GTM milestones to hit all planning, sell-in and sell through needs for global in-line, quickstrike and SMU/OMU Special Projects 4. Effectively presents ideas, plans and concepts for review and collaboration with internal cross-functional partners and external stakeholders (licensing and collaboration) 5. Manages annual budget process within scope and measures marketing return on investment of all Special Projects while maintaining continuous communication with category and regional peers across all Vans divisions 6. Works closely with regional Marketing teams to support execution of global product marketing strategies across all Vans product classifications, footwear, apparel and accessories for men, women and kids 7. Your diverse experiences and background enable you to provide a unique perspective to fuel our global growth. Additionally, you are inclusive and value differing points of view. 8. Identifies and organizes relevant resources to achieve project objectives Skills for Success: Years of Related Professional Experience: 8-10 years Educational/ Position Requirements: Bachelor's Degree - or equivalent from a four-year college - or 5+ years related experience and/or training in youth marketing, fashion/streetwear and/or action sports marketing with a digital emphasis - or equivalent combination of education and experience Must have passion for and deep understanding of all things digital marketing, especially use of social media platforms and mobile Fashion/streetwear industry experience and passion a must, global experience preferred Strong interpersonal skills Strong verbal and written communication skills Detail oriented and able to multi-task Ability to work/communicate throughout all levels of the organization, including senior leadership. Works collaborative across the organization. Strategic mindset and ability to understand, assess & problem solve Ability to work independently with minimal supervision and acquire new knowledge as necessary for tasks or projects Special Physical and/or Mental Requirements: Travel by air and overnight, as required 25-35% amount of time. Willing and able to work additional hours as needed Bend, lift, open and move product and related office items varying in weight from 1 to 25lbs, depending on need Posted 25 Days Ago Full time R-20201215-0038 About Us VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans--, The North Face--, Timberland--, and Dickies--. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. VF Diversity Vision Statement
VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

Keywords: VF Corporation, Costa Mesa , Vans Senior Global Product Marketing Strategy Manager (Special Projects), Executive , Costa Mesa, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


General Manager
Description: Your new career is just a few clicks away As the global leader in third-party hotel management, our growing portfolio represents 1,400 hotels in 49 states and 20 countries, from top international lodging (more...)
Company: Aimbridge Hospitality
Location: La Quinta
Posted on: 02/27/2021

Manager, Performance Analytics
Description: Current Living Spaces Employees: Please apply via your internal Workday Account. br br Living Spaces is a growing home furnishing brand and we continue to open new locations. We know in order to stay (more...)
Company: Living Spaces
Location: La Mirada
Posted on: 02/27/2021

Manager, Compensation & Benefits
Description: Current Living Spaces Employees: Please apply via your internal Workday Account. br br Living Spaces is a growing home furnishing brand and we continue to open new locations. We know in order to stay (more...)
Company: Living Spaces
Location: La Mirada
Posted on: 02/27/2021


Labcorp: Laboratory Manager, Microbiology / Molecular (Santee)
Description: -- Click once to include in your search, click a second time to exclude, and a third time to reset. Distance Remote Jobs - Position type Contract - Full Time - Internship - Part Time - Seasonal (more...)
Company: AgHires
Location: Santee
Posted on: 02/27/2021

Director Supply Chain Strategy
Description: Current Living Spaces Employees: Please apply via your internal Workday Account.Living Spaces is a growing home furnishing brand and we continue to open new locations. We know in order to stay current (more...)
Company: Living Spaces
Location: La Mirada
Posted on: 02/27/2021

Executive Director, Asset Protection
Description: The Executive Director, Asset Protection is responsible for the company's Asset Protection function, protecting the company's integrity, people, processes, and assets from harm and loss. This position (more...)
Company: Panda Restaurant Group, Inc
Location: Rosemead
Posted on: 02/27/2021

Chief Financial Officer
Description: Description: Reporting Relationships The Chief Financial Officer reports directly to the Chief Executive Officer of the facility. The following positions typically report to the Chief Financial Officer: (more...)
Company: ExecuNet
Location: Fountain Valley
Posted on: 02/27/2021

Executive Director
Description: Career Opportunities with Sagora Senior Living Inc. At Sagora Senior Living, The Executive Director serves as the community leader and is responsible for the financial, human resource and operations (more...)
Company: Sagora Senior Living
Location: Cypress
Posted on: 02/27/2021

Customer Support Manager
Description: Thursday, February 11, 2021 This is our promise. Not only for our customers, but our employees as well.-- Do you thrive in an innovative and exciting environment that's continuously evolving Ceridian (more...)
Company: Ceridian
Location: Fountain Valley
Posted on: 02/27/2021

Director of Digital & eCommerce Apply to This Job
Description: Company: Wholesaling, Fountain Valley, CA Remarks: The Director, Digital and eCommerce will be responsible for building, leading and executing our digital and eCommerce strategy. The role will support (more...)
Company: ExecuNet
Location: Fountain Valley
Posted on: 02/27/2021

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Costa Mesa RSS job feeds