Associate Planning Director (advertising)
Company: Integr8staff
Location: Costa Mesa
Posted on: February 15, 2021
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Job Description:
View all jobs Associate Planning Director (advertising) Costa
Mesa, CA -- Marketing/Public Relations Job Title - Associate
Planning Director
Location - Orange County, CA
Onsite
Direct Hire--
Salary - DOE
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Job Summary of the Associate Planning Director
Integr8staff seeks a seasoned Associate Director Account Planner to
work with clients in establishing and defining marketing and
branding objectives for successful advertising campaigns. The
Senior Strategic Planner will articulate integrated consumer
experience solutions in relation to business goals, consumer needs,
and technologies.
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Responsibilities of the Associate Planning Director
Work with clients to determine objectives, target audience and
end-results.
Work closely with account leadership, strategic planning, creative
throughout the campaign development process.
Lead qualitative research efforts in concert with the development
of target profiles, screeners, discussion guides, and/or survey
panel questionnaires.
Produce qualitative research expertise and/ or ethnography.
Analyze existing data, market reports and consumer trends and
behaviors.
Determine campaign messaging; employing data analytic tools to
track and optimize.
Develop hypotheses and methods to test and apply to a wide variety
of marketing challenge
Oversee the strategy of all client campaigns and projects,
providing the creative team direction to ensure the marketing and
creative work is on-strategy and on-brand.
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Requirements of the Associate Planning Director
5+ years of agency experience
Have a strong interest in marketing research, cultures and consumer
trends.
Skilled at gathering, analyzing and interpreting qualitative data
and results.
Able to synthesize information from various sources and extract key
concepts and messages.
Experience leading brand platform definition and identity
development engagements.
Automotive, Non-profit, Telecommunications industry experience
preferred.
Integrated; Television, Radio, Digital, Social and Experiential
advertising, a must.
Highly analytical employing tools like Simmons and/ or other
marketing tools.
Resourceful, conceptual, visual and with exceptional writing
skills.
Bilingual English/ Spanish and have experience analyzing Hispanic,
Latin cultures strongly preferred
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Resume and samples of related work are required for consideration.
Only Local candidates--will be considered--- Position does not
offer relocation or visa sponsorship.
Keywords: Integr8staff, Costa Mesa , Associate Planning Director (advertising), Executive , Costa Mesa, California
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