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Senior Marketing Strategy Manager - Long Term Planning

Company: Parks, Experiences and Products
Location: Costa Mesa
Posted on: August 7, 2022

Job Description:

Job Summary The Marketing Strategy team drives consumer demand and helps achieve our goals (revenue, attendance, occupancy, and guest experience) for the Disneyland Resort (2 Theme Parks, 3 Hotels, and Downtown Disney). The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to create campaigns to guide consumer behavior. The team also oversees the management of the plans to ensure each campaign or program is maximized across multiple marketing tactics. The Senior Marketing Strategy Manager will contribute to the development of priority marketing projects to achieve business goals and will quickly assess and implement new programs that create revenue. The Senior Marketing Strategy Manager will guide communication planning rooted in consumer insights, bring go-to-market innovation , activate unplanned revenue-driving programs, identify new market opportunities, and manage ongoing performance and optimization. This role is considered hybrid, which means the Senior Marketing Strategy Manager will work a portion of their time on-site from a Company designated location and the remainder of their time remotely. You will report to the Senior Manager, Marketing Strategy. Responsibilities/You Will

  • Lead development of marketing and commercial strategies for Disneyland Resort's large demand- driving projects to achieve annual team goals
  • Develop long-term brand strategies and support leading cross-functional teams to develop product offerings to support this vision
  • Increase annual results by developing 360 marketing programs that incorporate strategic planning, analytics, and new ideas
  • Analyze our business' performance, needs, risks and opportunities, and recommend insights-driven solutions to address gaps in forecast or competitive marketplace
  • Provide relevant creative and strategic input to partners across the entire marketing organization
  • Build relationships and lead cross-discipline teams to ensure execution of tactics Basic Qualifications/You Will Have
    • 5+ years of relevant experience with a history of implementing marketing campaigns and developing new strategies that create marketing campaign success
    • Experience defining the strategy and leading development of large-scale products and brands, guided by consumer insights to support our needs
    • Understanding of a broad set of marketing disciplines - covering PR, creative, media, social and digital, partnerships, et al.
    • Frame up a verbal or written POV that influences leaders, partners and peers
    • Lead projects and promote a clear recommended strategy to influence decisions
    • Experience working with complex data sets, visualizing data, creating clear narrative within a presentation and creation of presentation decks
    • Project managed a high-volume portfolio of tactical programs
    • Success in partnerships in and out of marketing, and team leadership in a collaborative and inclusive environment
    • Experience working with P&L, annual operating plans, and interpreting and communicating data
    • A thought process that leads to great ideas and the ability to embrace risk-taking
    • PowerPoint, Keynote , Excel (can maintain complex spreadsheets) , Word Preferred Qualifications
      • Previous experience in marketing strategy, consumer packaged goods (CPG), advertising agency and/or brand management
      • Experience in product innovation or new product design and development experience
      • Experience developing brand architecture for large-scale brand with multiple products portfolio
      • Experience leading and implementing strategic roadmaps for national-level marketing campaigns
      • Language proficiency (Spanish, Mandarin)Required EducationBachelor's Degree in Marketing, Business, Communications or Equivalent Preferred Education MBA or Equivalent Additional Information Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

Keywords: Parks, Experiences and Products, Costa Mesa , Senior Marketing Strategy Manager - Long Term Planning, Executive , Costa Mesa, California

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