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Email Marketing Manager - Senior Retention Strategist

Company: El Dorado Digital
Location: Costa Mesa
Posted on: September 20, 2022

Job Description:

The Company:
El Dorado Digital is a team with diverse expertise but a singular mission: to deliver digital marketing campaigns that propel our clients' businesses forward. We are strategists, designers, writers, and media buyers adept at combining thoughtful planning, operational understanding, and on-point messaging to drive results.
But we're not just a performance marketing agency - we're a full-service, technology-enabled growth partner. Why? Because we have made significant investments across our parent company, 2 AM Holdings, into business intelligence, creative development, and production. Our clients benefit from a vertically integrated marketing ecosystem that delivers a single, profit-focused strategy.
El Dorado Digital might be the place for you if you're a naturally curious, entrepreneurial spirit with a relentless desire to test, learn, optimize, and think you'd benefit from our best-in-class infrastructure.
The Role:
We're looking for a Lifecycle & Retention Marketing Manager (Senior Retention Strategist) who is excited to manage direct-response paid social campaigns for a portfolio of El Dorado Digital clients. Client goals include customer acquisition, loyalty/purchase continuity, and lead generation. The Growth team is responsible for the strategy, execution, testing, and optimization of paid channels. We work directly with the client, creative team, and landing page teams to assemble all those pieces into a unified approach.
The perfect candidate combines creativity to develop fresh, effective email content strategies with analytical skills to effectively segment email lists, read data and optimize future email efforts.
Core Responsibilities:

  • Confidently and effectively lead client communications i.e. weekly, monthly meetings and QBRs
  • Understand the analytics & measurement frameworks to develop campaign strategy & consistently improve client KPIs
  • Lead & execute strategy for custom lifecycle programs for clients, involving a mix of email, SMS & push, that improve customer LTV/retention
  • Deliver best-in-class service quality and communication to El Dorado Digital clients
  • Work closely with Account Teams to ensure strategic alignment of client programs
  • Drive the implementation and overall performance of lifecycle and retention strategies for your book of clients
  • Fully manage campaign and flow set-up, activation, and daily client communication
  • Collect and analyze data, hypothesize and execute tests to improve performance continuously
  • Building reports to transparently collaborate with our clients
  • Lead client and partner communications through Slack, video calls, and emails
  • Work with account leadership to identify upsell opportunities
    • 5+ years of full-time experience working in Lifecycle & Retention Marketing, ideally within an agency/client environment
    • Experience managing list sizes of over 30,000 active contacts
    • Prior experience managing multiple accounts or LOBs
    • Enjoy solving complex problems and are comfortable with ambiguity
    • Extensive experience developing, optimizing, analyzing, and reporting on retention campaigns on Email & SMS platforms (Active Campaign, Attentive, Braze, Klaviyo, etc.)
    • Familiarity with Google Analytics, Google Tag Manager, Google Data Studio, and Excel/Google Sheets
    • High attention to detail, given the complicated nature of email service providers, measurement tracking, and reporting setup.
    • Some experience with HTML and CSS as it relates to email design and development
    • Excellent verbal and written communication skills and the ability to work both individually and in a team environment - strong ability to articulate and document analysis findings
    • Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines
      This job has the opportunity to transition to full-time.

Keywords: El Dorado Digital, Costa Mesa , Email Marketing Manager - Senior Retention Strategist, Executive , Costa Mesa, California

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