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Marketing Manager

Company: Specialty Restaurants
Location: Costa Mesa
Posted on: September 21, 2022

Job Description:

We are looking for a dedicated Marketing Manager to join our thriving team!
Company overview:We are a family-owned company with 16+ restaurant concepts nationwide and recently named one of the Top 200 Restaurant Groups by Nation's Restaurant News! We are big enough to provide tremendous growth opportunities, yet nimble enough that you can make a difference and your voice will be heard. Be part of a unique, innovative, thriving restaurant group that is known for having "The Hottest Cocktail Spot" - Eater LA, two locations listed in Yelp 100's "Most Romantic Restaurants" in 2020, and three of the "Top 100 Independent Restaurants" in sales in the USA - Restaurant Business 2019.
Our mission at Specialty Restaurants is to deliver a 5-star experience for our teams, guests, and community.
Job Summary:Manages marketing, advertising, promotional activities and guest relation activities to drive traffic, generate awareness, build the reputation of our brands, improve the guest experience and increase sales of our Specialty Restaurants including restaurants, bars, lounges and special events.
Essential Job Duties:

  • Supports with the development of the marketing plan including marketing objectives, strategies, tactics, and annual calendar to deliver 5 Star guest experience, meet business sales and profit objectives. Developing strategy and presenting marketing programs to executive team.
  • Manages brand process and design well as use market research and consumer insights to influence experience design, digital, in-store collateral and shaping brand standards.
  • Planning and developing New Store and Seasonal Locations Marketing Plan and Openings
  • Oversees outside PR agencies for California, Florida location and New Store Openings, by communicating plans and executing campaigns and strategies.
  • Responsible for development and execution of National programs such as special events, Loyalty, Local Store Marketing, to-go, gift cards. Utilizes marketing guides, reasonable timelines and multiple communication vehicles to rollout programs.
  • Increasing repeat guest based on new marketing tactics and Loyalty program.
  • Provides annual calendar and guidance to internal marketing team to ensure programs are communicated via traditional and all digital channels. Utilizes marketing guides, reasonable timelines and multiple communication vehicles to rollout programs.
  • Follow up with ROI analysis to determine effectiveness of all marketing programs. Monitor and analyze market trends, PMIX, sales reports to improve programs and overall sales
  • Works cross-functionally with other teams and special events, restaurant management, internal marketing team to ensure seamless execution of marketing programs.
  • Assists and/ or completes additional tasks as assigned
    Competitive Benefits:
    • Industry-leading compensation plus bonus program for qualifying positions
    • Lifestyle Spending Account benefit, which supports you and your family in numerous ways such as through gym memberships, child care, student loans & more!
    • Comprehensive Health Plans that include, a variety of medical and dental plans, employer contribution HAS for yourself and dependents.
    • Variety of Supplemental Benefit Plans for life's unknowns
    • 401k with annual employer match after 12 months (ER match 25% of the first 5% contribution)
    • Employer paid life Insurance throughout the length of employment
    • Monthly Reward Dollars to use at various company locations.
    • Paid vacation starting at 2 weeks per year
    • Paid/Floating holidays for 5 major holidays
    • 24 hours paid Sick Time renewed yearly
    • Education Assistance Program (EdAP) for hospitality related education growth
    • Employee Assistance Program (EAP) to assist with work life balance
    • Management Referral Program with up to a $4,000 payout for qualifying management positions
      Education:College Degree in Marketing or Communication Studies
      Experience and Skills:
      • 4 years of marketing experience preferred
      • Knowledge of a wide range of marketing techniques and concepts
      • Strong Creative Direction, Storytelling and Copywriting skills
      • Must be a self-starter who thrives in fast-paced environment.
      • Desire to work both independently and collaboratively.
      • Digital-first mindset with familiarity of social media channels and online marketing strategies
      • Must be able to demonstrate insert and knowledge of food, restaurant and beverage industry
      • Strong analytics skills and data-driven
      • Excellent interpersonal, verbal and strong written communication skills
      • Ability to manage timelines and multitask while meeting deadlines
      • Proven ability to lead by example and foster mentoring relationships
      • Outstanding attention to detail and organizational skills.
      • Ability and commitment to abide by and exemplify all SRC policies and procedures
      • Ability to use computer; Strong PC skills with a working knowledge of, including but not limited to, MS word, MS Teams, MS Office, Outlook, Powerpoint, Excel
      • Flexibility; schedule may fluctuate based on departmental requirements

Keywords: Specialty Restaurants, Costa Mesa , Marketing Manager, Executive , Costa Mesa, California

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