CostaMesaRecruiter Since 2001
the smart solution for Costa Mesa jobs

Retail General Manager - Costa Mesa, CA

Company: 5.11 Tactical
Location: Costa Mesa
Posted on: September 18, 2022

Job Description:

"We are innovators who make purpose-built technical apparel, footwear, and gear for life' most demanding missions."

5.11 Tactical has established itself as the fastest-growing and most well-known brand of tactical apparel, gear and functional products in the world. Through a commitment to operator-led product innovation, quality and compelling value, 5.11 has developed a loyal following among some of the most demanding and discerning end-users of apparel and gear.

In order to accomplish this mission, we have an opening at our new 5.11 Tactical Retail Store opening soon at: 3030 Harbor Blvd, Suite #G-3 ,Costa Mesa, CA 92626, USA


The Retail General Manager will be responsible for delivering an exceptional 5.11 brand experience for both customers and team members as well as building and maintaining customer relationships while achieving store sales goals through team leadership, financial accountability and achieving results. You are the primary change leader, subject matter expert and communicator to your store team about all Brand, District and Region initiatives. You lead your team through a compelling vision of these initiatives and model the skills and behaviors to bring them to life. You are the link between 5.11's brand vision and how it comes to life in your store. You ensure your store achieves all key metrics and is meeting or exceeding profitability goals. You are the head merchant, which means you lead, follow up, coach and train on business analysis and merchandising decisions. You proactively create the store business plan to drive profitable sales through forecasting and scheduling. You hold your team accountable to delivering results through our Core Values (S.U.I.T). You own creating a positive talent development culture in your store, leading the overall skill building and development of your store team in line with Company initiatives. You will personally coach and develop your direct leadership team along with other key talent in your store. You create an inclusive culture of learning application and high performance through talent acquisition, developing, coaching, and holding your team accountable.



Establishes and oversees plans, budgets, and variable costs for store; works with comparable sales to last year (YoY), sales to budget and future trends to maximize profitability

Accurate recording of sales figures and performs cash operational functions.

Reduces financial risk by ensuring overall operations are managed within our standing operating procedures.


Directs and models 5.11's Core Values (S.U.I.T.), Mission, and Service standards providing an elevated customer experience.

Works closely with 5.11 Tactical Merchandising team to execute merchandising updates, identify opportunities and develop long-term strategies that support continued store growth. Serves as "Visual Lab" when required by our Merchant and Visual Merchandising Teams.

Leads and delegates merchandise processing, price changes, replenishment, and recovery of sales floor to brand standards. Provides "Best in Brand" retail merchandising standards.

Leads and manages all in-store omni channel sales processes; Ship from Store, BOPIS, BORIS, etc.

Directs and models an efficient and customer focused cash-wrap experience

Ensures housekeeping duties are completed to maintain a safe, neat, clean, and professional store experience.

Establishes, monitors, and follows up on sales goals, sales plans and sales budgets to optimize profit.

Executes reductions, price changes, and all inventory management duties (physical and virtual).

Unloads delivery truck, receives, opens and unpacks merchandise

Follows and executes safety and security routines to prevent loss and guarantee employee and customer safety

Ensures all cash is handled in line with operations standards and any related risk is minimized

Has working knowledge and oversees use of all Company systems in store. Serves as pilot when required, for future system updates.

Maintains appropriate supply levels to minimize any operations disruption

Ensures team is trained in the appropriate fitting techniques and executes consistent fitting room standards. Provides customers "Best in Brand" product knowledge and selling experience.


Creates an environment that maintains a 100% focus on customer satisfaction

Responds with an elevated level of ownership and urgency when customer expectations are not met

Directs and models selling behaviors to build customer relationships and brand loyalty

Ensures friction-less returns in store regardless of which channel the goods were purchased

Models and supports use of store tools and systems to nurture customer relationships

Finds and facilitates "bulk business" sales opportunities

Develops and guides efforts to establish relationships with local public safety organizations

Supports local "operator" discount program (formerly established through our "Ready Room").

Partners well with local Territory Manager to ensure all non-retail customer needs are met.

A successful leader with 5.11 will have positive energy and servant leadership mentality.


Accountable for total store and individual sales goals

Acts on local sales opportunities to uncover new and emerging business opportunities

Attracts, recruits, hires, trains, and promotes high-caliber leadership team members and service specialists

Assesses team's performance and maximizes contributions by providing feedback and development plans using both informal and formal methods

Ensures all team members are working together to create a positive environment and resolves issues

Consistently follows through on all District Manager and Corporate Level directives

Writes and flexes store labor schedule in line with consumer demand and budget

Successfully manages store controllable expenses

Protects the assets of the store through implementation of loss prevention practices


Interfaces with corporate team members when the retail space is required for brand-level initiatives.

Provides a high level of flexibility to ensure overall retail standards remain in place while supporting special projects.

Is appropriately flexible and can realign priorities on short notice when required.

Can be prepared to serve as "voice of stores" as initiatives change and direction is updated.


To perform the job successfully, an individual should have the following credentials:

Bachelor's or Associate's Degree and/or 3-5 years of retail experience - apparel preferred

2+ years of retail store management experience required

Proven ability to provide a superior customer experience and drive customer loyalty

Proven ability to assess talent and manage performance

Proven business acumen with strategic and analytical skills and successful problem solver

Ability to effectively communicate with all levels of an organization

Partners well and has experience in creating cross-functional relationships

Schedule flexibility to include evenings and weekends

Proficiency in Microsoft Office programs (Excel, Word, and Outlook)

While performing the duties of this job, the employee is regularly required to stand, lift, walk, and reach overhead

Must occasionally lift and/or move up to 25 pounds

Ability to use a POS system


At 5.11 Tactical, everyone has the opportunity to be a leader and perform in an exceptional manner. We strive to uphold our Core Values which defines our culture - Service, Unity, Impact and Tenacity.


o At 5.11, we wear our passion for service on our sleeves: it is an honor to serve those who serve and people of all walks of life. With humility and great respect for our consumers and our roots, we take pride in our brand and engage with our communities. By championing the needs of our consumer, we fulfill the mission of a lifetime.


o We build together-as one, global 5.11 family. Our individual abilities and diverse perspectives strengthen outcomes. We collaborate, taking a holistic view and listening actively. By communicating with intention, care and clarity, we empower each other to reach new heights.


o We have big ambitions, and they start and end with our consumer. With them in mind, we innovate for impact-we think big, think creatively and challenge norms. We foster curiosity and iterate, relentlessly pursuing solutions. For ultimate impact, we drive to disrupt for good.


o We are tenacious in our pursuits and accountable to each other. This builds trust and the confidence to rise to any challenge. We have the courage to take risks and, no matter the outcome, we flex and adapt, always having each other's backs. We persist-determined to Always Be Ready.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: 5.11 Tactical, Costa Mesa , Retail General Manager - Costa Mesa, CA, Hospitality & Tourism , Costa Mesa, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Costa Mesa RSS job feeds