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Digital Marketing Automation Specialist

Company: Experian
Location: Costa Mesa
Posted on: May 3, 2021

Job Description:

Experian is the power behind the data. As the leading holder of consumer and business credit data, we're transforming data into solutions that advance industries, move companies forward and improve the lives of millions of consumers around the world. We are thrilled to share that for the second year in a row, FORTUNE has named Experian one of the 100 Best Companies to work for. We've moved up 59 places to rank #31!

Experian's Integrated Marketing team is seeking a progressive Digital Marketing Automation Specialist to help us develop and grow our B2B business and deliver a best-in-class online experience.

In this role, you'll be in the thick of all our digital marketing efforts, with hands-on involvement across the spectrum of B2B marketing activities. Gain knowledge and expertise in various sales and marketing automation platforms such as Salesforce, Oracle Eloqua, and Adobe Experience Manager.

We're a fast-paced and results-oriented marketing team, so we're looking for someone who can jump right in, think on their feet, be resourceful and be eager to learn. The ideal candidate will be the right balance of creative and analytical, responding quickly to marketing requests while also paying meticulous attention to campaign results and reporting.

Core Responsibilities:

Demand Generation

* Work with marketing managers and internal stakeholders in planning and executing automated multi-touch marketing campaigns * Build, schedule, test and deploy of marketing campaigns, including emails, forms, landing pages * Architect and configure email campaign canvas and audience segmentations * Perform end-to-end QA of Eloqua campaign functionality and integration with Salesforce when applicable * Develop and execute strategies to optimize emails for deliverability, open rates, click through and conversion on both desktop and mobile devices * Create marketing campaign reports and dashboards; continually optimize the conversion funnel via A/B testing, segmentation, personalization * Provide frequent performance analysis, report on campaign key performance indicators, and make recommendations that increase results * Work closely with marketing operations team to enhance functionality and features to attribute demand gen efforts to pipeline and revenue whenever possible * Serve as the subject matter expert on marketing automation trends and best practices

Marketing Operations * Assist in the evaluation, selection and onboarding of new marketing technology vendors * Active liaison between BDR, Demand Gen, and Marketing Operations teams * Regularly evaluate lead scoring program effectiveness and provide recommendations for improvement * Manual lead uploads into Salesforce as needed

Required Competencies and Technical Skills

* Bachelor's Degree or relevant marketing experience * Eloqua Certification or equivalent expertise in a comparable automation platform * HTML coding expertise (dynamic, mobile-responsive emails, web pages and landing pages) * Hands-on experience with custom data objects, dynamic content, responsive templates, A/B testing, etc. * Proven experience HTML/CSS coding of emails and landing pages, including responsive coding concepts * Experience with marketing automation applications (Eloqua 10 preferred), content management systems (Adobe AEM preferred) and CRMs (Salesforce preferred) * Sales and/or marketing operations experience preferred * Ability to meet deadlines, multitask and manage expectations in a fast-paced environment * A sharp eye for detail, quality of output, and excellent organizational skills * Ability to adapt deliverables and plans as priorities shift * Success in project managing multiple marketing campaigns across multiple marketing teams * Ability to execute quick iterations to test theories and designs * Microsoft Office Suite (with focus on Excel, PowerPoint) * Must be self-motivated with the ability to learn quickly * Must be able to take a problem-solving approach to business challenges * Minimum 3 years' experience within a corporate marketing environment, preferably with a financial services, B2B focus * BA/BS required, ideally in a marketing or communications field

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this is The Power of YOU and it ensures that we live what we believe.

Keywords: Experian, Costa Mesa , Digital Marketing Automation Specialist, Other , Costa Mesa, California

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