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CRM Program Manager

Company: Experian
Location: Costa Mesa
Posted on: June 7, 2021

Job Description:

Experian Consumer Services (ECS) is seeking a CRM Program Manager who will create data-driven experiences that engage, retain and build loyalty with its customers. Experience in B2C CRM ad partnering across all digital channels is required for success in this position. The right candidate will be highly-driven and organized, strive for operational excellence, and have a customer-centric philosophy. You'll lead projects from inception to completion, assuming responsibility for driving initial concepts into operationalized campaigns. You thrive in fast-paced environments and are a natural problem solver-- you gather the facts before making an informed decision, but you're able to solution quickly if the circumstance requires. You conduct yourself confidently and respectfully with colleagues at all levels, and value building strong relationships across the organization.

About us, but we'll be brief

Experian is the world's leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. In addition, for the last five years we've been named in the 100 "World's Most Innovative Companies" by Forbes Magazine.

What you'll be doing

As a CRM Program Manager, you will create and help execute a unified communication strategy that connects and provides value to Experian customers.

  • Lead projects and lifecycle programs from inception to delivery for relevant cross-channel digital communications related to lead generation like insurance or financial services.
  • Provide strategic direction related to segmentation, messaging and overall customer experience across multiple touchpoints.
  • Partner with product to align both short-term and long-term strategies as they support and drive CRM goals and objectives.
  • Partner with finance and analytics teams on impact and on-going measurement of key metrics and dashboards to power actionable insights across the organization
  • Leverage data and analytics to provide recommendations on cross channel integration and adoption
  • Manage, maintain, and enhance CRM communications to adapt to an ever-changing internal external environment

What your background looks like

  • 8 years of CRM and digital marketing experience
  • Industry experience in lead generation and/or aggregation. Insurance or financial services lead generation preferred.
  • Bachelor's degree preferred, marketing or technology-related
  • Experience in delivering programs through enterprise-level digital marketing platforms
  • Proficiency in MS Office tools
  • Strong interpersonal, written and oral communication skills a must; ability to present and interact with senior leaders and tactical members alike
  • Self-motivated, results-oriented, strategic thinker
  • Strong time management and prioritization skills


  • During this pandemic, all Experian employees are working remotely. Once it's safe to do so, we'll slowly return to our offices however we are in no rush to do this. The safety of our employees is of utmost importance.
  • Three weeks of vacation to start, five sick days and two volunteer days (plus eleven paid holidays)
  • Competitive pay and comprehensive benefits package, with a bonus target of 10%
  • Flexible work schedule and relaxed dress code
  • This position can be 100% remote long term.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a thriving, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is essential to our purpose of creating a better tomorrow. We value the uniqueness of every individual and want you to bring your whole, authentic self to work. For us, this is The Power of YOU and it ensures that we live what we believe.

Keywords: Experian, Costa Mesa , CRM Program Manager, Other , Costa Mesa, California

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