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AVP, Analytics - Digital Measurement

Company: Synchrony Financial
Location: Costa Mesa
Posted on: May 8, 2022

Job Description:

Job Description: Role Summary/Purpose: This AVP, Digital Measurement Analytics will be responsible for designing and developing measurement strategies, collecting, and translating data to deliver on actionable insights for Synchrony's App. The ideal candidate will be hands-on, partnering with agile, technology, and marketing groups to implement digital measurement, and leverage online/offline data, content management tools and 3rd party service providers for deep dive analysis. - This role partners cross functionally as well as with analytics leadership, to solve complex problems to enable better strategic decisions, drive customer engagement and deliver digital growth. The key focus of this role will be to ensure Data Availability and Measurability of Customer Impact associated with enhancements made in the App This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We're proud to offer you choice and flexibility. Essential Responsibilities:

  • Agile Analytics individual contributor building measurement strategies to the digital feature/functions
    • Support about 3-4 agile teams working on Synchrony's Native App
    • Collaborate with Technology and UX teams to understand feature/platform
    • Design and develop measurement solutions, leveraging Adobe, GA360 and Analytical logs technologies
    • Create Analytical requirements or stories, convert business requirements to stories
    • Partner with agile and Digital tagging teams to implement analytics data solution
    • Perform quality checks and provide required sign off
    • Provide actionable insights to Business and Product team
      • Partner with Digital analytics product owner, business and platform teams to identify Critical, Primary and Secondary KPI's to measure developing feature
      • Create 30-, 60- and 90-days actionable insights into the features/functions developed by agile teams
      • Showcase performance of the developed feature/function, backing the analytics data
      • Provide recommendations to improve conversation, identifying and reducing frictions in customer paths
      • Gatekeeper of all digital KPI's related to functions developed and released by supported agile teams
      • Provide cross functional training around developed KPI and guide PnL teams with digital analysis/analytics
      • Responsible for data accuracy and integrity, for developed functions
      • Perform other duties and/or special projects as assigned Qualifications/Requirements:
        • Bachelor's degree, OR high school diploma/GED and 7+ years analytics experience in digital, marketing, portfolio management and product development in credit card/consumer businesses
        • 3+ years of work experience including:
          • 2+ years of experience in working with digital analytics platforms such Adobe Marketing cloud or Google Marketing Cloud
          • 1+ years of experience in SAS or Python or R studio and/or SQL and working knowledge of Data warehouse concepts Desired Characteristics:
            • Experience in digital analytics stacks with exposure to GA360 or Adobe
            • Eager to learn, ideate and collaborate to bring out best solutions to analytics problems
            • Hands on, self-motivated professional who can effectively prioritizes multiple analytics projects
            • Ability to solve business questions through quantitative approaches and translate to business insights
            • Experience with Tableau or other data visualization tool preferred
            • Experience with Big Data environment, Hive tables, Hive SQL
            • Knowledge around across channel or device attribution, customer experience measurement for POS - - - -
            • Demonstrate ability to manage complexity and multiple assignments with less supervision
            • Strong understanding in credit card industry, Marketing, financial P&L drivers
            • Excellent communication skill both verbal and written Eligibility Requirements:
              • You must be 18 years or older
              • You must have a high school diploma or equivalent
              • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
              • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
              • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. - Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. - Employees, level 8 or greater, must have at least 24 months' time in position before they can post. - All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations). Legal authorization to work in the U.S. is required. - We will not sponsor individuals for employment visas, now or in the future, for this job opening. - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. - Reasonable Accommodation Notice:
                • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
                • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. - - Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time. The salary range for this position is 75,000.00 - 150,000.00 USD Annual Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible. Grade/Level: 10 Job Family Group:Marketing

Keywords: Synchrony Financial, Costa Mesa , AVP, Analytics - Digital Measurement, Other , Costa Mesa, California

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