Associate Media Director (Media Analytics & Data Activation)

Company: VML
Location: Costa Mesa
Posted on: October 31, 2025

Job Description:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. Who we are looking for: Were looking for an experienced Media Analytics/Data Activation Associate Director to help clients and internal agency teams establish a data-driven culture of measurement. This person will support internal VML audiences and our client stakeholders. They will help analyze the data available to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions What youll do: Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends Show exemplary communication and presentation skills with strong business acumen to understand strategy, interact with clients and present actionable findings Educate automotive dealers about media insights and campaign efficiencies Structure analytical problems, extract and analyze data, and present findings to clients Demonstrate problem-solving ability with emphasis on drawing inferences with data Understand the conversion rate optimization path and the indicators of it Contribute to clients direction and strategy and influence decision-making based on information gained from deep-dive and ad hoc analysis Provide leadership/mentorship of analysts, including providing thought leadership, analyses ideation and professional guidance Who you are: Able to effectively communicate verbally and in writing Able to listen to stakeholders and provide solutions Passionate about a culture of measurement Detail-oriented and thorough Analytical and decisive Business-savvy and team-oriented Strong work ethic and integrity Expert knowledge in media metrics, dimensions and key performance indicators What youll need: 7-years relevant experience with 3-years experience in media analytics, business intelligence, marketing analytics or other highly quantitative field Agency experience required, with experience working in Automotive industry, specifically familiar with the dealer ecosystem Experience with Omnichannel analytics (Search, Social & Programmatic) required Experience in data analysis and report generation, using analytics tools like Tableau, PowerBI and Datorama Expert understanding of digital marketing, interactive marketing concepts and strategies Experience working independently and self-managing projects to deliver results supporting multiple clients and stakeholders Experience with predictive analytics and CRM applications is a plus Experience effectively managing projects that support multiple clients and stakeholders Expert level knowledge of Microsoft Excel and PowerPoint and demonstrated experience in modeling, analysis, research and presentation creation What we offer: Passionate, driven people | We champion a culture of people that do extraordinary work. Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery. Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness. Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally. VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal. The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package $75,000-$180,000 USD We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why weve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Keywords: VML, Costa Mesa , Associate Media Director (Media Analytics & Data Activation), PR / Public Relations , Costa Mesa, California