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Data Analyst

Company: Kaygen Inc.
Location: Costa Mesa
Posted on: November 16, 2022

Job Description:

KAYGEN is an emerging leader in providing top talent for technology based staffing services. We specialize in providing high-volume contingent staffing, direct hire staffing and project based solutions to companies worldwide ranging from startups to Fortune 500 and Managed Service Providers (MSP) across a wide variety of industries


Our Client is the power behind the data. As the leading holder of consumer and business credit data, were transforming data into solutions that advance industries, move companies forward and improve the lives of millions of consumers around the world.
Our Client Consumer Services is seeking a Marketing Data Analyst that will work with our cross functional teams to develop a deep understanding of our customers across all aspects of their journey with the brand. This role will support multi-channel customer marketing and provide insights, analysis and recommendations that provide critical support in informing strategic marketing decisions and objectives.
Functional responsibilities include developing customer analytical platform to support reporting and timely dashboarding; employing strategic data analysis to provide insight into full marketing funnel online behaviors and identify opportunities to optimize customer experience; evaluating campaign performance to recommend better marketing segmentation approaches; and analyzing cross-channel, cross-device behavior to improve engagement and monetization.
The candidate will be a strategic thinker with technical expertise around data, reporting, and analytical approaches and how they can be applied to improve business decision-making and outcomes. This is a hands-on analytical role in a fast-paced environment.


POSITION RESPONSIBILITIES
Primary responsibilities will include, but are not limited to, the following:
Work with cross functional partners (E-Commerce, Marketing, CRM, Finance, etc) teams to develop analysis and reporting focused on performance metrics around the profitability of subscription-based & lead generation businesses.
Strong ability to present concise analytical results and insights to business partners to answer strategic questions and influence business decisions.
Partner with internal stakeholders to bridge the gap between customer web behaviors and cross channel customer views to propose data driven strategies to optimize & improve new acquisitions, conversion, retention, and win-back.
Leverage analytical tools to understand onsite behavior and conduct pathing analysis to optimize customer experience, e.g. click through rates, golden pathways, conversion analysis, and marketing effectiveness.
Forecast & develop data driven A/B testing strategies to influence business strategy and prioritization.
Develop measurement plans/processes including multivariate A/B tests and experimental design to evaluate performance of marketing results.
Deliver quick turnarounds on dashboards, identify trends and/or issues within data sets, and make recommendations to influence business decisions and investments.
Partner with IT, BI and Operations team to help identify and mend data gaps, source issues, and data inaccuracies.


EXPERIENCE & QUALIFICATIONS
Bachelors degree in quantitative discipline, e.g. Business Administration Marketing, Mathematics, Statistics, Economics, Bio-Statistics, Artificial Intelligence
Minimum of 2 years of experience in a data analytics capacity, experience with digital/online product and ecommerce environment is strongly preferred.
Strong oral and written communicator with demonstrated experience translating analytics findings into easy understandable business insights to influence business stakeholders to drive actionable decisions and optimize business performance.
Strong analytical skills with the capacity to provide insight into online behaviors, activities and identify opportunities to optimize the online experience.
Curious, self-motivated thinker; constantly asks why from a business & technical perspective and strives until the answer is clear.
Strong organizational and time-management skills; ability to multi-task and prioritize responsibilities in line with business objectives, react to shifting priorities while adhering to deadlines.
Pays close attention to detail to meet all business & technical requirements, and quickly asks questions when things are unclear.
Understanding of relational database theory and proficiency in writing and understanding complex SQL code.
Experience with Data ETL processes and API based development such as Alteryx.
Strong understanding of multivariate A/B testing techniques, measurements, and best practices.
Ability to juggle multiple complex KPIs and determine the most valuable & relevant to the test design.
Experience with Business Intelligence tools (Tableau, Alteryx & Cognos) and real time dashboard development.
High proficiency in Digital Marketing Analytics tools such as Adobe Analytics or Google Analytics.


MINIMUM REQUIREMENTS
2-3 years of data analytics experience
Strong technical skillset in writing / reading SQL
Strong knowledge in Adobe Analytics & Google Analytics

Keywords: Kaygen Inc., Costa Mesa , Data Analyst, Professions , Costa Mesa, California

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