Company: Kaygen Inc.
Location: Costa Mesa
Posted on: November 16, 2022
KAYGEN is an emerging leader in providing top talent for
technology based staffing services. We specialize in providing
high-volume contingent staffing, direct hire staffing and project
based solutions to companies worldwide ranging from startups to
Fortune 500 and Managed Service Providers (MSP) across a wide
variety of industries
Our Client is the power behind the data. As the leading holder of
consumer and business credit data, were transforming data into
solutions that advance industries, move companies forward and
improve the lives of millions of consumers around the world.
Our Client Consumer Services is seeking a Marketing Data Analyst
that will work with our cross functional teams to develop a deep
understanding of our customers across all aspects of their journey
with the brand. This role will support multi-channel customer
marketing and provide insights, analysis and recommendations that
provide critical support in informing strategic marketing decisions
Functional responsibilities include developing customer analytical
platform to support reporting and timely dashboarding; employing
strategic data analysis to provide insight into full marketing
funnel online behaviors and identify opportunities to optimize
customer experience; evaluating campaign performance to recommend
better marketing segmentation approaches; and analyzing
cross-channel, cross-device behavior to improve engagement and
The candidate will be a strategic thinker with technical expertise
around data, reporting, and analytical approaches and how they can
be applied to improve business decision-making and outcomes. This
is a hands-on analytical role in a fast-paced environment.
Primary responsibilities will include, but are not limited to, the
Work with cross functional partners (E-Commerce, Marketing, CRM,
Finance, etc) teams to develop analysis and reporting focused on
performance metrics around the profitability of subscription-based
& lead generation businesses.
Strong ability to present concise analytical results and insights
to business partners to answer strategic questions and influence
Partner with internal stakeholders to bridge the gap between
customer web behaviors and cross channel customer views to propose
data driven strategies to optimize & improve new acquisitions,
conversion, retention, and win-back.
Leverage analytical tools to understand onsite behavior and conduct
pathing analysis to optimize customer experience, e.g. click
through rates, golden pathways, conversion analysis, and marketing
Forecast & develop data driven A/B testing strategies to influence
business strategy and prioritization.
Develop measurement plans/processes including multivariate A/B
tests and experimental design to evaluate performance of marketing
Deliver quick turnarounds on dashboards, identify trends and/or
issues within data sets, and make recommendations to influence
business decisions and investments.
Partner with IT, BI and Operations team to help identify and mend
data gaps, source issues, and data inaccuracies.
EXPERIENCE & QUALIFICATIONS
Bachelors degree in quantitative discipline, e.g. Business
Administration Marketing, Mathematics, Statistics, Economics,
Bio-Statistics, Artificial Intelligence
Minimum of 2 years of experience in a data analytics capacity,
experience with digital/online product and ecommerce environment is
Strong oral and written communicator with demonstrated experience
translating analytics findings into easy understandable business
insights to influence business stakeholders to drive actionable
decisions and optimize business performance.
Strong analytical skills with the capacity to provide insight into
online behaviors, activities and identify opportunities to optimize
the online experience.
Curious, self-motivated thinker; constantly asks why from a
business & technical perspective and strives until the answer is
Strong organizational and time-management skills; ability to
multi-task and prioritize responsibilities in line with business
objectives, react to shifting priorities while adhering to
Pays close attention to detail to meet all business & technical
requirements, and quickly asks questions when things are
Understanding of relational database theory and proficiency in
writing and understanding complex SQL code.
Experience with Data ETL processes and API based development such
Strong understanding of multivariate A/B testing techniques,
measurements, and best practices.
Ability to juggle multiple complex KPIs and determine the most
valuable & relevant to the test design.
Experience with Business Intelligence tools (Tableau, Alteryx &
Cognos) and real time dashboard development.
High proficiency in Digital Marketing Analytics tools such as Adobe
Analytics or Google Analytics.
2-3 years of data analytics experience
Strong technical skillset in writing / reading SQL
Strong knowledge in Adobe Analytics & Google Analytics
Keywords: Kaygen Inc., Costa Mesa , Data Analyst, Professions , Costa Mesa, California
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