Manager, Advanced Advertising Sales - Ad Sales
Company: Spectrum
Location: Costa Mesa
Posted on: August 2, 2022
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Job Description:
Position can sit it: Los Angeles, Long Beach or Laguna Hills, CA
Spectrum Reach is looking for a dynamic Manager, Advanced
Advertising Sales to inspire and drive Digital revenue in our
Southern California media market.WHAT YOU'LL DO...The Advanced
Advertising Manager will be responsible for business development
and driving sales for Local digital business and Advanced
Advertising campaigns. They will serve as the Digital Sales
Champion. Will develop and manage strategy as well as, the
go-to-market plan for Digital solutions within the local market.
Assists with prospecting strategies in partnership with Local Sales
Managers and Account Executives. Supports LSM's and AE's by
attending sales presentations and assisting in Advanced Advertising
sales proposals. They will work with market managers and Account
Executives to identify key accounts and growth categories for
digital opportunities.The Manager, Advanced Advertising serves as a
Digital Sales Champion developing and driving revenue growth for
Digital and Advanced Advertising media sales.Responsible for
driving Digital revenue across Local and Regional sales teams and
developing new business opportunities.Products and platforms sold
include but are not limited to OTT/Streaming, VOD, Search, Online
Video and Display.Serve as an expert on the state of Digital Media
and Advanced Advertising concepts. Will follow trends, emerging
technology, competitive landscape, etc. and communicate complex
topics to the agency/advertiser community.Provide marketplace,
customer feedback and requirements on emerging Digital and Advanced
Advertising trends to Product, Sales Planning, Production,
Operations, Marketing, and Account Planning. Must be able to
articulate challenges and be proactive about recommending solutions
with the purpose of driving sales.Assist in campaign management and
execution of existing campaigns in coordination with planning and
operations teams. Provide insight into future needs.WHO WE
ARE...Spectrum Reach is the advertising sales division of Charter,
offering custom solutions for advertisers through national cable
networks, internet advertising, mobile marketing and events
supported by marketing, research and award-winning creative
services teams. Spectrum Reach applies insightful research to
understand consumer behavior and build targeted, multi-screen media
plans personalized for each customer. From traditional commercial
advertising to exciting new possibilities in interactive media,
Spectrum Reach brings advertisers effective, efficient ways to
reach their audiences and generate enthusuam with their customers.
You can learn more about us at www.spectrumreach.com . WE'RE
LOOKING FOR...This position requires the ability to interact
professionally with various groups and organizations.Must be able
to develop a strong knowledge base of products, features, and
services and understand how our customers use them.Willing to
travel frequently, based on client needsDigital Sales experience
required, traditional and television media sales experience a
plusMust be organized with the ability to handle multiple projects
simultaneously. Must be able to prioritize and complete specifics
tasks effectively.Must develop strong relationships with buyers,
divisional staff, operations, and agencies.EDUCATIONBachelor's
degree in marketing or related field, or equivalent combination of
education and work experience. Related Work Experience Leadership
experience (2 + yrs)Proven track record of business development (2
+ yrs)Digital or Advanced Advertising Sales Experience (2 + yrs)
Expertise in advanced advertising, data-driven media, programmatic
media and digital advertising (2+ yrs)Driving is a requirement for
this position. Must possess and maintain a valid Driver's License
and safe driving record SAS235 304223-1 304223BR
Keywords: Spectrum, Costa Mesa , Manager, Advanced Advertising Sales - Ad Sales, Sales , Costa Mesa, California
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